Born in 1997, Mohamad Hamed completed his BS in marketing at the American University of Beirut before moving into the fashion industry as a part-time celebrity stylist. For a couple of years, MOH collaborated with major Lebanese fashion brands, always looking for garments to empower Women, inspired by the Woman herself; modern with a little touch of the past, feminine yet edgy and fierce. MOH has been sketching dresses since he was 5 years old and has always had a strong passion and deep connection to fashion. This long-built connection became the drive and the spark that ignited his passion for creation and found MOH Haute Couture.

Inspired by the changes we encountered in the last few years, "Nouvelle Ère" is a ready-to-wear collection that represents rebirth, renewal, and diversity, serving to highlight powerful women. "Nouvelle Ère" collection '22 harnesses the strength of the futurist aspects in our current life, the renewal and rebellion to welcome new challenges of the new era... a Nouvelle Ère.